BNY Mellon
The brief

BNY Mellon approached us to help them create compelling thought-leadership video content - designed to engage further with their audience, specifically through LinkedIn - to drive traffic and support their white paper research. 

They had produced research papers around bond market liquidity over the pandemic and wanted a short, engaging video to deliver their message. That’s where we stepped in!

Our approach

The financial space is one we know well. 

With this brief, we took what on the surface is quite a complex message, and distilled it into a stripped-back visual and accompanying script. We worked with the BNY Mellon team to ensure the messaging and tone were spot on.

We gave the eye-catching minimalist design and epic sound design to bring the video to life - something a little different for the financial sector. 

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What we do