Canon - Crew Create
VIDEO
BRAND
SOCIAL
PHOTOGRAPHY
INFLUENCER MANAGEMENT
THE PROBLEM
Canon EMEA wanted to inspire a new generation of content creators.
To promote the idea of collaboration with a multi-asset campaign that brought influencers together to showcase the breadth of Canon kit for the content producer.
OUR APPROACH
We wanted to create something epic!
Bringing 4 x individuals together with different creative skills to create one performance piece: showcasing the cameras and lenses that make this creative piece feasible. We brought together influencers with a combined total of over 6 million followers on Instagram & TikTok:
@jackgarratt
@itsjustnife
@eabskills
@fatcatsprays
We produced a single-shot performance piece, painstakingly choreographed to create a seamless video. We also produced a behind-the-scenes video that followed the collaborative process and tons of reels, stories and photography for a complete campaign.
