Canon EMEA wanted to inspire a new generation of content creators. To promote the idea of collaboration with a multi-asset campaign that brought influencers together to showcase the breadth of Canon kit for the content producer.
We wanted to create something epic! Bringing 4 x individuals together with different creative skills to create one performance piece: showcasing the cameras and lenses that make this creative piece feasible.
We brought together influencers with a combined total of over 6 million followers on Instagram & TikTok:
@jackgarratt
@itsjustnife
@eabskills
@fatcatsprays
We produced a single shot performance piece, painstakingly choreographed to create a seamless video. We also produced a behind-the-scenes video that followed the collaborative process and tons of reels, stories and photography for a complete campaign.
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