eToro - Social Strategy and Content
VIDEO
BRAND
SOCIAL
EVENT MANAGEMENT
INFLUENCER MANAGEMENT
THE PROBLEM
eToro — a top-tier trading app — had built a strong content foundation.
But they needed more. More reach. More impact. More consistency across platforms. They wanted to become the go-to platform for Gen Z investors across YouTube, Instagram and TikTok with educational, expert-led content.
OUR APPROACH
After a comprehensive strategy phase, we developed four repeatable content formats optimised for engagement, scaling production to be able to deliver 6 - 8 videos per week (complete with dynamic captioning and bespoke thumbnails).
We created a dedicated edit team, turning ideas into content in hours — powered by smart workflows and AI tools. Working on retainer means we flex with the market, keep strategy tight, and stay ahead of trends. And with content going out in 10 languages, we help eToro go truly global.
