Julius Baer
The brief

Julius Baer were looking to lead the conversation on women and wealth. How the landscape has changed and the relationship women have to wealth and managing wealth.

Our approach

We wanted to create a series of videos that demonstrated real thought-leadership from the women of Julius Baer. We created a relaxed, informal style that felt intimate in its approach and demonstrated the real human side of the relationship managers. 

The content was used effectively on social media, predominantly Twitter and LinkedIn - and sent out to all clients to start the conversation. Shorter assets, multi-platform were produced to help drip-feed a longer campaign. 

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What we do