The brief

Paperchase asked us to create some fun Christmas content that was going to engage their audience and showcase all their awesome craft products. They wanted impact and creativity. 

Our approach

We worked with Paperchase to come up with formats that we knew would get great engagement on their social channels. We contacted craft influencer Emily Dawe @editbyemily, to help create some amazing Christmas decorations. And we filmed all of these in stop-frame animation.

The result was a series of fun, social media videos that their audience loved. Engagement and product sales went up and our client was happy!

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What we do