The brief

Following the first lockdown, Westfield wanted to shout about their safe reopening to their Brand Partners. This B2B video needed to strike the right balance between sales and sensitivity.

Our approach

ITCH created an emotive video which used a powerful script to share the message. We paired the script with footage of the Malls before and after lockdown and supported this with stock video. We used on screen text graphics to narrate the film which was shared internally, on all their social channels and with the wide range of brands they work with.

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What we do