X + Why
The brief

Flexible office space X+Why are on a mission to change the work environment - putting purpose before profit. The company has a growing presence in the UK and

needed a content strategy that supported their growth. Step forward, ITCH!

Our approach

We work closely with the team at X+Why and our objective is to grow their social media presence, creating meaningful content that drives engagement. Our creative for this campaign was based around a spoken-word delivery, working with the genius Tasneim Zyada to create some beautiful rhythmic videos, with a uniquely social application. Big. Bold. And everything that makes X+Why the people that they are.

“The team at Itch are like an extension of your own team. I felt completely at ease whilst they were shooting some videos for us, and confident that they would capture exactly what we needed. They are professional, and clearly great at what they do, whilst maintaining the ever necessary, and appreciated, charm of flexibility and friendliness. The video interviews that they made for us have received rave reviews from the contributors themselves, and beyond. We can’t wait to work with them again”

Gemma McQueen, Chief Marketing Officer, X+Why

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What we do