City A.M.
The brief

We have worked with City A.M. for over a decade; producing film and photography assets covering their annual awards and events, as well as brand content. So when they launched a new networking club that gave members benefits to exclusive city venues, they called us to produce a campaign to get their message out there.

Our approach

We wanted to bring in a dynamic text treatment that was going to compliment the new brand look and appeal to a younger city audience. We worked with the City A.M. team to understand their audience and their platforms and create a script that hit all the key messages. We married this with imagery and graphics that best showed off the new club benefits.

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What we do