The brief

Etihad were looking to create an engaging social media campaign to promote their latest summer destinations: Zanzibar, Malaga, Crete, Santorini and Nice. We would need to utilise Etihad’s existing library of images and footage, so our creative approach would be key to the success of the campaign.

Our approach

We decided the best approach was a collage style, bringing high energy to the videos with quick cuts and banging dance beats, as well as graphics that popped off the screen.

The result was a contemporary, sun-soaked set of assets that were impossible to ignore when they landed in your feed.

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What we do