The brief

FXCM is a leading online trading and CFD broker. They wanted content to engage with their customers on a more human-level and drive home the key messages of: speed of execution, advanced technology and excellent customer service.

Our approach

We wanted to showcase the people behind the platform and do it in a way that would capture attention and drive home their core messages. 

Working with FXCM’s in-house team, we crafted the messaging and collaborated with key stakeholders to put them in-front of the camera. But we wanted to add punch! So we delivered the message with big, social-first copy designed to grab attention. 

The results were a video series that made a difference: driving traffic and ultimately helping their customers better understand the key benefits of the platform.

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What we do