We wanted to showcase the people behind the platform and do it in a way that would capture attention and drive home their core messages.
Working with FXCM’s in-house team, we crafted the messaging and collaborated with key stakeholders to put them in-front of the camera. But we wanted to add punch! So we delivered the message with big, social-first copy designed to grab attention.
The results were a video series that made a difference: driving traffic and ultimately helping their customers better understand the key benefits of the platform.