The brief

X+Why were looking for us to create a series of ads to promote the launch of new co-working offices in Manchester, Milton Keynes, and London. We were challenged with creating something fresh and exciting that showed off each space but without setting foot inside the buildings as they were still under construction.

Our approach

We decided the best approach was to focus on more stylistic & abstract imagery, inspired by editorial cinematography.

The result was a love letter to each city we visited, encapsulating their essence and the like-minded businesses X+Why wanted to attract.

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What we do