Canon - EOS R1
VIDEO
BRAND
SOCIAL
PHOTOGRAPHY
INFLUENCER MANAGEMENT
THE PROBLEM
Canon wanted their biggest, boldest camera launch yet. We made it happen.
For the flagship EOS R1, Canon EMEA needed a campaign as fast, powerful and versatile as the camera itself.
We delivered a high-energy, cross-platform rollout, filmed across London, Amsterdam and Norway, capturing elite photographers in real moments under real pressure.
It had to be unforgettable. It was.
OUR APPROACH
We built a campaign that moved as fast as the EOS R1.
Shot across three countries, London, Amsterdam and the Lofoten Islands, we followed elite photographers capturing high-stakes moments in real-world conditions.
No studios or setups. Just speed, pressure and performance. Exactly what the R1 was built for.
We shaped the footage into a complete social suite: hero films, cutdowns, behind-the-scenes and platform-specific edits. Every asset crafted to stop the scroll and speak to Canon’s pro audience.
From concept to delivery, this was more than a product launch. It was a high-impact brand moment.
THE RESULTS
The EOS R1 launch hit the mark and then some. The content resonated with Canon’s pro audience, delivering on both creative ambition and measurable impact.
2.5M+ views across Canon EMEA’s social platforms
31% uplift in engagement compared to previous product launches
Content reused globally, amplifying ROI and extending the campaign’s reach
Praised by the Canon community as “the most real launch film Canon’s ever done”
More than just a product showcase, this was a statement of intent, proving the R1’s place in the hands of serious creators and reinforcing Canon’s position at the cutting edge of professional imaging.
