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IHG - Hotel in the Wild

VIDEO

SOCIAL

EVENT MANAGEMENT

THE PROBLEM

IHG Hotels & Resorts created a festival first with its pop-up hotel - The IHG Hotel in the Wild - an unexpected and inviting space for Wilderness festival-goers.

With a star-studded line up of guests among the invitees, IHG were keen to create a story and reel each day of the festival.

OUR APPROACH

ITCH shot x 4 days of content and delivered same day edits at the festival creating a total of 6 assets for IHG across multiple platforms, such as TikTok, Instagram and Facebook.

We worked closely with IHG team to turn around assets in the space of just a few hours.

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