IHG - Masterclass
VIDEO
BRAND
THE PROBLEM
Global employee training? It’s a crowded field, and most programs are about as exciting as watching paint dry.
IHG needed a training solution that would actually engage their global workforce and deliver consistent brand messaging – no small task for a hospitality giant.
OUR APPROACH
We ditched the dull presentations and created a dynamic three-part video training programme:
Masterclasses from IHG's top brass, concise microlearning modules to ensure everyone's on the same page, and an immersive, first-person video series showcasing the ideal guest experience.
The result? Engaged employees, consistent messaging, and happy guests.
