Janus Henderson
VIDEO
ANIMATION
BRAND
THE PROBLEM
There are thousands of investment trusts, all spouting the same jargon. So the question is, how do you speak to potential investors and stand out from everyone else?
That was Janus Henderson’s brief: give Bankers Investment Trust a message and look that cuts through the corporate noise, feels fun and stays evergreen. As well as articulating the benefits of the trust in a simple, direct way.
Challenge accepted.
OUR APPROACH
We combined the fundamental facts about the Trust with vivid design and playful animation to create a visually striking piece of storytelling – managing to get across all the key info in just 60 seconds. Our client was so impressed that this video will be used as a reference going forward for all animation under the Janus Henderson brand.
Client Testimonial
“My favourite piece of content I have ever produced is out in the world – articulating what The Bankers Investment Trust does and how it does it in a single minute. Thanks to our fab partners at ITCH for their stellar work on this one.”
Alice Rigby - Content Manager
