Canon - EOS R50 V
VIDEO
BRAND
SOCIAL
INFLUENCER MANAGEMENT
THE PROBLEM
Canon were launching the EOS R50 V — a sleek, video-first camera designed for fame-seeking creators who want their content to stand out.
With social feeds more crowded than ever, this audience needs gear that’s as ambitious as they are. Our job? Launch the R50 V with a campaign that speaks directly to them — while making a clear distinction from the Powershot V1, Canon’s other simultaneous release.
OUR APPROACH
When it comes to capturing culture, Mancunian content creator Rick James knows his stuff. We handed him a EOS R50 V and let him loose on Manchester’s food scene — turning everyday moments into cinematic gold.
Rick’s natural commentary kept things real, while bold graphics helped to spotlight the camera’s best features. From wide-angle selfies to crisp street shots, Plutus proved it’s got the versatility to match any creator’s vision.
No forced scripts. No awkward delivery. Just authentic moments, captured beautifully — and a social-first suite of assets that grab attention from the first frame.
