Canon - EOS R6 Mark III
VIDEO
BRAND
SOCIAL
INFLUENCER MANAGEMENT
PHOTOGRAPHY
THE PROBLEM
Canon needed to convince Creative Storytellers to upgrade to the EOS R6 Mark III with a campaign that felt genuinely creator-driven.
The jump from the R6MKII had to be justified through real-world use and content that felt authentic, not overproduced.
UGC content to the rescue!
OUR APPROACH
We built a UGC-first campaign that let creators take the lead and show exactly what the EOS R6 Mark III could do in the wild.
Instead of overproduced content, we handed the camera to photographers across different styles and let their real workflows shape the story.
Their UGC became the heartbeat of the campaign, supported by a steady drumbeat of Reels, Stories, YouTube content and sample imagery that kept the EOS R6 Mark III firmly in the conversation for months.
To anchor everything, we paired this with hero films and a product deep dive, giving the campaign both the raw authenticity creators love and the technical credibility Canon needed.
The result was a creator-led ecosystem built to last, keeping the EOS R6 Mark III top-of-feed, top-of-mind and genuinely talked about.
