Canon - Loved by Creators
VIDEO
BRAND
SOCIAL
PHOTOGRAPHY
INFLUENCER MANAGEMENT
THE PROBLEM
Shopping for camera gear can be overwhelming.
Canon wanted to make it easier — using real creators to cut through the noise and guide aspiring influencers to the right kit.
With competitors turning up the heat, the "Loved by Creators" platform needed to stand out both in-store and online.
Our job? Let creators do the talking, showing off the Canon range in the real world — and proving this is the gear to get you noticed.
OUR APPROACH
Creators don’t just use Canon — they swear by it.
We put the cameras in their hands and let them show why. From food to fitness, fashion to filmmaking, they put Canon gear to work where it matters.
Each creator got a main and secondary product to highlight, doubling our impact while keeping things real. And because authenticity wins every time, we chose creators already using Canon — showing that this isn’t just the gear they love, it’s the gear they trust.
