HSBC - HSBC in 60 Seconds
VIDEO
BRAND
SOCIAL
ANIMATION
THE PROBLEM
As the world of banking moves more and more online, HSBC wanted to communicate to their audience that their focus is digitising at scale.
A key part of telling that story to your audience is communicating the sheer scope and speed of HSBC’s capabilities, subverting the expectation that financial institutions are slow-moving beasts.
OUR APPROACH
We worked with the HSBC team to identify the key proof points of their digital prowess, landing on the idea of ‘what happens in one minute’ as a tangible way for audiences to understand these numbers.
The resulting video integrated HSBC’s sleek look and feel with smooth transitions, launching on their refreshed Digital Banking website page and becoming a powerful asset to prove HSBC is firmly focused on digitisation.
