IHG - Cannes Film Festival
VIDEO
BRAND
SOCIAL
PHOTOGRAPHY
EVENT MANAGEMENT
THE PROBLEM
IHG Hotels & Resorts were looking to create content that showcased two events on consecutive nights during the 76th Cannes Film Festival at the Carlton Cannes, hosted by IHG themselves.
The brief was to produce several pieces of incredible social media content that position IHG at the heart of the Cannes Film Festival.
OUR APPROACH
We created 5x Instagram reels of different celeb content and a wrap-up film focusing on the success of the activations and influencer/media coverage.
All edits were turned around onsite for overnight delivery and over 900 pieces of coverage were achieved.
