Investec - Beyond Business
VIDEO
BRAND
SOCIAL
THE PROBLEM
Investec were seeking an agency partner to help proudly tell the story of their partnership with the Bromley Bow Centre and the success of their social entrepreneur incubation programme: Investec Beyond Business (IBB).
They wanted a campaign that shone a light on the scheme, demonstrating the incredible impact that these entrepreneurs have in their communities.
OUR APPROACH
We created a campaign that delivers on an emotional level - inspiring and driving awareness amongst Investec’s audience. At the centre of this campaign was a mini-documentary following four entrepreneurs who had completed the programme and now run successful social enterprises.
This was launched at the global leadership summit to a great reception, and was followed up by individual profile films of each entrepreneur, capturing their spirit, resilience and charisma.
