Julius Baer - Women & Wealth
VIDEO
BRAND
SOCIAL
THE PROBLEM
Julius Baer were looking to lead the conversation on women and wealth.
How the landscape has changed and the relationship women have to wealth and managing wealth.
OUR APPROACH
We wanted to create a series of videos that demonstrated real thought-leadership from the women of Julius Baer.
We created a relaxed, informal style that felt intimate in its approach and demonstrated the real human side of the relationship managers.
The content was used effectively on social media, predominantly Twitter and LinkedIn, and sent out to all clients to start the conversation. Shorter assets, multi-platform, were produced to help drip-feed a longer campaign.
