M&G Investments - Dream Machine
VIDEO
SOCIAL
PODCAST
THE PROBLEM
Investment podcasts can be, well... predictable.
M&G Investments wanted to shake things up — creating a video podcast series that felt fresh, engaging, and different from the usual finance chat.
Inspired by Off Menu and Hot Ones, they wanted a format that brought personality to the forefront.
OUR APPROACH
Finance doesn’t have to be all numbers and no fun – and M&G are no strangers to thinking outside the box.
Enter Dream Machine. Forget the dry talk – here, fund managers share career insights while revealing their ultimate vending machine snack choices. Because who says you can’t blend brains with a little personality?
Filmed in a one-of-a-kind set (complete with a custom neon sign, naturally), this series sets itself apart by showcasing the real personalities behind the numbers. We also dropped some eye-catching teaser clips to grab attention and spark curiosity on socials.
Client Testimonial
“Dream Machine has set a new standard for our content — blending expertise with personality in a way that’s genuinely engaging. This project shows what’s possible when we embrace creative risks.”
Laura Brown, M&G, Global Marketing Director
