M&G Investments - Padel Man

THE PROBLEM

Now this was a fun one.

M&G’s 1931 Padel Club isn’t just about sport. It’s a bold brand move to build client connections and community. But, great events only go so far if the content doesn’t match the energy.

They knew they needed content that would capture the action and the atmosphere. So, they came to us for assets worth watching and a teaser that made people stop scrolling.

OUR APPROACH

From cinematic photography to real-time video edits, vox pops, and high-impact reels, we built a full social-first suite that captured every serve and sideline moment.

We kicked things of with an AI-generated teaser starring Padel Man, an epic, hero-style character who flew through London landmarks and landed (literally) at Rocket Padel. A playful, cinematic nod that turned heads before the event even started.

On the day, we kept it agile. Our crew moved fast, filmed everything and delivered punchy, social-ready assets that felt dynamic and fun, designed for LinkedIn, Instagram and internal follow-ups.

Every frame was made to stand out.

THE RESULTS

The AI teaser stopped people in their tracks, sparking buzz across M&G before the first ball was even served.
On LinkedIn, the content smashed expectations:

6,300+ impressions and 2,800+ video views on the recap film, driving a 5.7% CTR and new followers for M&G.
A punchy wrap-up post pulled in 19% CTR, with over 900 clicks (well above industry averages).
Even the teaser alone hit 5,800+ impressions, 2,300+ views, and almost 500 clicks.

Together, the recap, highlight reels and posts turned a one-day tournament into an always-on brand moment, building community and bringing M&G’s personality to life online.