Tradeweb - Client Stories
VIDEO
BRAND
THE PROBLEM
Tradeweb wanted to position itself as the go-to voice in the financial world, and we helped make that happen with a solid content strategy.
We focused on three key areas: Thought Leadership, Explainers and Social-First content.
The goal was to consistently deliver content that educated, engaged, and kept Tradeweb at the top of everyone’s mind.
OUR APPROACH
Thought Leadership: Produced 12x ‘Decoding the Industry’ videos and 6x ‘People Behind the Platform’ stories, showcasing the faces and voices shaping Tradeweb
Explainers: Created 6x Client Stories and 6x Product Spotlights, using animation and data visualisation to bring complex ideas to life
Social-First: Captured 10x behind-the-scenes and employee- focused stories, keeping things casual and authentic
Photography: Ensured high-quality photos were taken to complement and extend the reach of all content across platforms
