Triple Point - Brand Video
VIDEO
BRAND
SOCIAL
ANIMATION
THE PROBLEM
Triple Point had a new brand — but no standout way to show it off.
They needed a flagship brand film to introduce their fresh identity and set the tone across every touchpoint. But this wasn’t just about pretty visuals. It had to land big, play well on a cinema screen, and get internal teams genuinely excited.
All with a lean budget, tight deadlines, and a still-evolving visual toolkit.
Cinematic. Sophisticated. Minimalist. Those were the words. Now it was our job to bring them to life.
OUR APPROACH
We started with what mattered: clarity, emotion and brand impact.
That meant a strong VO-led script paired with bold, purposeful motion — using the ‘dot’ motif as a distinctive brand asset throughout.
The hero animation led the charge: a 90–120s film that captured the essence of Triple Point’s mission while leaving room for future content to flex. From there, we built out a full suite of assets — brand stings, sub-brand stings, social cutdowns and business line videos — all engineered for consistency, style and scalability.
Design stayed minimalist. Messaging stayed tight. Every move, dot and transition was built to match the visual identity of Triple Point’s new website — down to the exact fonts and colour tints. And when it came to animation, we kept things fluid and expressive, making the dots do the heavy lifting while the VO told the story.
