BNY Podcasts
The brief

The BNY Mellon UK team asked ITCH to build a professional quality podcast series to deliver newsroom quality episodes, focused on active wealth management.

The target audience is high net worth individuals and business leaders.

Our approach

We worked with the BNY Mellon team to ensure the messaging and tone were spot on, working closely with their team to ensure the series  spoke to a professional, global audience. We supported the audio production with a strong social strategy - delivering LinkedIn Voice-Notes and branded elements to drive engagement to the series.

BNY Mellon were delighted by the response to their new podcast and this showed great engagement across the platforms that they used to promote it. As part of their initial strategy they introduced the Simplecast platform which has created accurate analytics and reporting.

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What we do