Canon Shutter Stories
The brief

Canon wanted a new direction for the long-standing podcast series, Shutter Stories. Our mission was to work with the brand to find the best contributors and to tell the most interesting stories, amplifying this through social media with bold, bright assets.

Our approach

We wanted to dive into the human stories behind photography and filmmaking. We worked closely with the team at Canon to develop a content strategy that planned the whole year, with every episode hitting key message pillars.

We also developed a new brand identity that spoke to a younger more global audience. Each episode is accompanied by bold social media assets aimed at grabbing attention and driving traffic. And we created a YouTube output to cater for this audience.

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What we do