James and Jake
The brief

James and Jake approached us with a mission: launch their new luxury skincare range for men to a wide social media male audience. As the new kids on the block, the brand had no media assets and zero social media presence.

Our approach

We set the tone with luxury social media videos, photography and GIFs – building a library of content assets and formats that the brand could use across various platforms – with Instagram being the main destination for their audience.

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What we do