The brief

Start-up men’s skincare brand LifeJacket needed a content agency that ‘got them’. One that understood their brand and understood their mission to educate men on the need to protect their skin from sun damage. Working with a start up meant producing lots of regular content quickly - to get their message out there and start building an engaged audience.

Our approach

Working with LifeJacket long term means we’re constantly developing creative and tweaking messaging to help grow their brand and make the biggest impact for them. This includes hero videos, content that uses their ambassador networks as well as plenty of educational videos, social ads and product videos.

The results: they’ve gone from 0 sales to £40,000 per month in the space of 6 months.

‘We love working with ITCH. 

The team consider every piece of work carefully and in the context of our brand strategy. They come to us with various creative options on each and every brief and

then get fully behind the chosen route. We always know the finished article will be a really high-quality piece of work that will be able to build our brand awareness, grow

engagement and drive sales.

Finally, the team’s creativity and passion for video content is the best I’ve seen in any agency. Every second of video is worked on tirelessly and their attention to detail is


We couldn’t recommend ITCH more highly’

Billy Boulos, Founder, LifeJacket

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What we do